How Google Analytics 4 Will Impact your eCommerce Website
Google Analytics has been around for a while now and is one of the most essential tools for any online business. With Google Analytics 4, they are making significant changes to how you can use their platform. This post will discuss the changes and how they will impact your eCommerce website. The Key Differences Between Universal Analytics and Google Analytics 4 There are many differences between Universal Analytics and Google Analytics 4. They include: 1. There's Less Reliance on Cookies As mentioned above, Google Analytics 4 is significantly changed from Universal Analytics. To begin with, there's less reliance on cookies. Google Analytics 4 uses machine learning to understand your users and their behaviors. This differs from the previous version of Google Analytics because it means you don't need to have any tracking codes installed on your website pages or mobile apps. 2. An Improved Overview of Your U...