5 Email Marketing Metrics You Need to Track now, and how they’ll help you Grow
Email marketing is essential for businesses looking to reach and engage with their audience. But tracking specific metrics is vital to make the most of it. This post will cover five email marketing metrics that can help your business grow. As a Columbus digital marketing agency , we've seen firsthand the impact these metrics can have on a company's success. This post will look at how tracking these metrics can help you get the most out of your email marketing efforts. Open Rate Open rate is an important metric to track in email marketing as it tells you how many of your emails are being opened by subscribers. By monitoring your open rate, you can determine the effectiveness of your subject lines and email content and make any necessary adjustments to your campaigns. If you want to improve your open rates and drive success for your business, consider searching for a " digital marketing agency near me " to find an expert. Click-Through Rate (CTR) Click-T...