Three Tips for Optimizing the Relationship between Sales And Marketing
Many marketers and sales teamshave a love-hate relationship. Marketers place the blame on sales for not being motivated enough to sell, while sales blame marketers for not providing them with leads that are qualified. The truth is that neither side has a monopoly on responsibility. It takes commitment from both sides to optimize the relationship between marketing and sales so they can work together effectively. If you’re in Columbus, Ohio, read this blog post to find out how to blend these two optimally with the aid of a Columbus digital marketing company ! Why do you need to optimize the relationship between sales and marketing? Every business is responsible for creating revenue. To do that, you need to sell your products or services. Marketing is accountable for giving sales the tools it needs to be successful in selling by providing quality leads and messaging that supports the company’s goals. For an effective marketing strategy, you can employ any of the marketing ...