Three Tips for Optimizing the Relationship between Sales And Marketing

 

Many marketers and sales teamshave a love-hate relationship. Marketers place the blame on sales for not being motivated enough to sell, while sales blame marketers for not providing them with leads that are qualified.

The truth is that neither side has a monopoly on responsibility. It takes commitment from both sides to optimize the relationship between marketing and sales so they can work together effectively.

If you’re in Columbus, Ohio, read this blog post to find out how to blend these two optimally with the aid of a Columbus digital marketing company!

Why do you need to optimize the relationship between sales and marketing?

Every business is responsible for creating revenue. To do that, you need to sell your products or services. Marketing is accountable for giving sales the tools it needs to be successful in selling by providing quality leads and messaging that supports the company’s goals. For an effective marketing strategy, you can employ any of the marketing agencies in Columbus Ohio.

Ways to do this

Remember that it all starts with trust.

It might seem obvious, but building a solid foundation of trust between marketing and sales will help optimize relationships down the line. It’s OK if there are some rough spots in getting there - just remember why you’re working together! You have similar goals, so use them as motivation when things get tough. Both sides should agree on what success looks like before taking action because both teams want something different out of their efforts.

• Embrace a revenue operations model

The revenue operations model (ROM) is a powerful tool that allows sales and marketing to work together more efficiently. The ROM places account managers at the center of all activities so that they can focus on closing deals. Using this model, the two teams coordinate their efforts around what customers need instead of arbitrarily assigning tasks such as lead nurturing or reporting.

• Invest in account-based strategies

Having an integrated team working toward shared goals will significantly benefit your business when it comes down to it. This means building relationships with target accounts and understanding them from start to finish – including knowing which products would best meet each customer’s needs! Account-based selling lets marketers help generate leads for sales reps while making campaigns easier. Marketing drives demand, and sales close the deal – and both teams can work together to meet revenue goals.

Conclusion 

We’ve given you three tips for optimizing the relationship between sales and marketing. You should take all of these steps in order to create a cohesive strategy that will drive your business forward, but we can help with this process too! Contact us at Janszenmedia today and let a local SEO expert from our team guide you through each step towards success.